Advertisements from clean energy companies that are trying to use social media platforms to promote their businesses have been blocked by two of the largest social networks, Facebook and Twitter.
Social media platforms have sought to address the arising spread of fake news including misinformation targeted at influencing voters ahead of elections. New advertising content rules have been implemented as a response.
Some companies have fallen into conflict with these efforts when advertising events and products that are being marketed on the basis of their environmental credentials.
All forms of political advertising, including advertisements that include references to political candidates or parties, elected officials and election campaigns have been banned by Twitter's 'political content' policy.
Smart Energy Council discovered the problem when it tried to advertise its upcoming Global Smart Energy Summit. The restrictions prevent any form of advertising that mention politicians.
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